you might be wondering do Facebook ads work and I’m here to tell you yes they do Facebook ads can turn social media users into your customers because they can reach the right people I’ll explain how this happens if you use Facebook before I’m sure you’ve seen an ad that seems like it was made just for you maybe you like a lot of pages about music or shopping or sports and then you see an ad from a business focused on one of those topics when you or anyone on Facebook creates your profile and engages with the platform you give Facebook valuable data about yourself

that marketers can then tap into to create really really targeted ad campaigns imagine what you can do with your business’s Facebook ads so many possibilities in this video I’ll tell you all about how Facebook Ads work the different type of Facebook ads and more keep watching why should you advertise on Facebook ok I don’t want to say everybody’s doing it so I won’t but a lot of businesses use Facebook that number is actually over 140 million businesses I guess another question is do Facebook ads really work I’ll stick with my yes from earlier but it also depends on your industry your goals and on average Facebook ads do convert at a rate of 9 to 10 percent you can try out our super awesome and free conversion rate calculator on our website but back to the main question our Facebook Ads worth your money still yes Facebook is a big player when it comes to helping consumers decide what to buy one survey says consumers are actually over 50% as likely to buy from a company they follow on Facebook over a bunch of other social media platforms so if you want Facebook users to become customers you should definitely consider advertising on the platform now you know how effective Facebook ads can be but how exactly does Facebook help you reach your target audience how do Facebook ads work you can get pretty specific with your ad targeting on Facebook this is one of the big advantages of advertising on Facebook compared to other platforms as I mentioned at the beginning of this video there’s a lot of audience data to you if you advertise on Facebook you can target people based on things like their demographics location interests or even interactions with your business’s website something really cool with Facebook Ads is that you can create a custom audience based on a lot of different factors like people’s industries relationships life events and more so if you sure life of that saying you just had a baby and then you start seeing ads for baby clothes you know why in addition you can upload a list of customers who gave you their information on or offline to get even more specific Facebook also has a piece of code that you put on your website called the Facebook pixel that can help you target people who interact with your site and your ads and I’ve only just scratched the surface check out our Facebook Ads manager blog post to learn more about setting up your ads now I’ll talk about some of the different types of Facebook ads you can use I’ll also show you some Facebook ad examples so you know what your ads can look like photo ads these ads can look like a typical Facebook post and actually if you make a regular post with an image and a status you can choose to turn that into your ad video ads you have some different options when creating facebook video ads for your business these ads can appear within a video someone’s watching and someone’s feed or even as a story carousel adds a carousel add lets a users scroll through up to 10 photos or videos from your company and click through to see if they’re interested in what they see slideshow adds like a slideshow this ad format lets you stitch together different photos or videos to get your message across and direct people to whatever landing page you may have if you want to play around and see which ad types you like and which you don’t you can pop into Facebook’s creative hub and make some mock-ups there you’ll have the option to design a bunch of different ads and whatever format you want to try while creating the ad might be fun you also have to consider how you’re going to get those ads to the people who will engage with it and ultimately help you meet your business goals don’t go anywhere there’s even more to how Facebook Ads work next up is the cost of Facebook ads the great thing about paying for Facebook ads is that you can set your budget so you’re not forced to spend ten times what you originally planned Facebook adds up here because of an auction relevance ad quality and your bed are all important to Facebook when determining which ad should appear cost can vary depending on factors like your industry the time of year your ad objectives and other things but what you decide to spend is really up to you so for example if your goal is to get a purchase on your site from your ad rather than just some brand awareness it’s likely you’ll be paying more because of the value of your goal when you create your ads you also choose a bid strategy this depends on your goals and your budget you can check out Facebook’s entire bid strategy chart on their site but I’ll go over a few options here lowest cost with lowest cost of bidding Facebook makes the bids for you based on what they see as the lowest cost opportunities for your ads bid cap you choose your bid cap meaning you set a limit for the max bid target cost if you choose target cost bidding you try to keep your bids at the same cost each bidding strategy has its pros and cons so you have to decide what works best for your business check out our guide on Facebook advertising to learn more about the varying cost of Facebook ads and that’s it for today’s lesson I hope you have a better understanding of how Facebook Ads work now if you want to start advertising on Facebook don’t hesitate to reach out to us at eight eight eight six zero one five three five nine and subscribe to our YouTube channel for more digital marketing videos like this one we’ll see you soon

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