what is the difference between Facebook posts and Facebook ads we’re gonna cover that in this blog and I’m gonna answer it for you my name is amit kumar I’m also known as the consultant chief marketing officer aronix creative point I help businesses with their digital marketing advertising and branding and let’s go ahead and get right into it so Facebook actually has a help post on their website about the difference between boosted posts and Facebook ads and you can look at this yourself I just threw a quick Google search but there is a major difference I’ll just be straight forward right now where boosted posts are not the answer ninety-nine percent of the time if you look at Ion on Google you just type it in a lot of people say do not do boosted posts and there’s a reason it’s way more limited it’s restricted it’s just not as efficient or effective at all and it’s just the wrong thing to do when it comes to Facebook you know advertising or you know paid media and everything like that now what is a boosted post it’s basically taking a post that you have on your Facebook page on your timeline and paying money for more people to see it now that sounds a lot like an ad but the major difference is when actually go into here when you’re on your Facebook page you’ll see you know just random post I have you can click boost post and most people think this is the easy way to go about it and it is but it’s not effective so it basically gives you send people to your website that’s fine it shows you what the ad would look like let’s you put a button there that’s you know everything’s fine and then audience targeting it’s okay let’s you know gender and age and location a little bit of detailed targeting to which is good that’s not super different from the actual traditional Facebook ads manager but what is different is when it comes to automatic placements and everything when it shows facebook Messenger and Instagram those three each have like five minimum like placements under all those and what I’m talking about is when you actually go into the ads manager placements are where your ad shows so there’s a basically you know it shows the three Facebook Messenger and Instagram now you can see under each of those platforms there’s a bunch of different placements you can have and a lot of them are inefficient and you just don’t want to advertise there because they’re not really that effective and pretty much includes all of these so Facebook stories they’re okay but audience Network you probably want to say stay away from that and messenger so Facebook feeds and Instagram feed and stories are pretty much most of the you know where most people advertise it’s the best place to do it but when you’re doing boosted post doesn’t give you that option and then also you can set your budget and set the duration if you think that and then your payment details but as you can see it’s just very limited compared to the actual Facebook Ads manager and when you actually go in here you can set everything you can actually set the full-on objective you can set you know the detailed targeting also when it says location and boosted posts you can see it doesn’t say it doesn’t say people living in this location or anything like that so the location targeting is extremely bad with boosted posts – because this is something that people miss out on a lot if you’re trying to target people who live in that location you have to do that because there could be people that are just there for traveling and they’re not they don’t have a lot of buyers intent or anything like that so if you’re trying to do a  local Facebook ad you always got to do people who live in that location Facebook’s really good about tracking that type of data – and then the detailed targeting you can see back here it talks about what more can I do with Facebook Ads have the different ad placements and use specific objectives and then maintain creative control you can actually custom create an ad with custom video and picture headline poet you know text and everything like that and some could say that you could just create a Facebook post around that and then run it as an ad but if you don’t want that post on your page you know you shouldn’t have you shouldn’t have to be required to put something on your public on your Facebook page that you you don’t want to just to run an ad for it and then advanced targeting so it is true that you can get more advanced with the actual demographics behaviours and interests when it comes to targeting with actual Facebook ads or than boosted posts and then it does explain like when to use Facebook ads versus boosted posts but I would say 99% of the time you’re not going to want to use boosted posts at all because they’re just not good and when you’re actually building out a Facebook campaign here you can just see it’s a lot more in-depth and it’s a lot more options you can choose exactly what try to you know you can optimize your ads better you have more like it said creative control and everything and that’s the major difference but let’s just kind of go through here again when you’re boosting a post you’ll see that they’re not all right are you sorry they are still can sitted adds and they look almost this pretty much the same it still says sponsored everything looks the same so if you’re going through your facebook feed

you can’t really tell if someone is boosting a post or is if it’s a Facebook ad unless you go to their profile and try and find that specific post so they look the same but Facebook ads like I said are a lot more in-depth you can actually optimize them for you know maximum efficiency and then there’s just a lot more advanced less restricted less limited and everything like that and that’s pretty much the difference between boosted posts and Facebook ads and you can look at this article yourself but I do get some people some clients and things like that that say you know I’ve been boosting posts on my page for a couple years now and it just you know gets a little bit of results but it’s it’s not really clients it’s just people liking and commenting and sharing anything like that and it’s not hasn’t been a lot of actual tangible you know results or ROI out of it and I’m like the reason why that’s happening is because you’re using boosted posts not Facebook ads and the the major difference is Facebook Ads like I said you go in the ads manager and you custom make everything and that’s what a digital marketing agency does is it optimizes that with the copywriting the ad creative the targeting audiences and everything like that so that is the difference between boosted posts and Facebook ads

if you think that this video was helpful and you benefited from it go ahead and like the video and subscribe and click the notification bell to get updated with every video that I do and then leave a comment down below again if this video was helpful or any feedback that you have and we can have a discussion in the comments and then check all the links in the description as well there’s a lot of great resources down there and you can follow me on social media where I post more content as well and other than that I hope this video brought a lot of value thank you for watching I appreciate it and until next time

Our team is here to answer your questions. Ask us anything!
WeCreativez WhatsApp Support
Creative Head & Developer
Amit Kumar
Available
WeCreativez WhatsApp Support
Marketing Head
Sourabh Verma
Available
WeCreativez WhatsApp Support
Designer
Rahul Kumar
Available