when it comes to marketing your business online there are no shortage of options available you can do PPC SEO SEM SMM CRO or go whole hog and do them all and to add to the noise and confusion for every option there’s at least a dozen pros and a dozen cons muddying up the water and making a clear decision seem like an impossibility so it’s no surprise then that one of the most amazing advertising tools available today is still underappreciated and underutilized and that tool would be Facebook Ads which is why on today’s episode we’re answering the question once and for all our Facebook Ads worth it hello and welcome my name is Amit kumar and you’re watching the aronix creative point show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level as great as Facebook ads are I completely understand the confusion and so despite my strong position and almost unnatural love of Facebook ads when I hear the question are Facebook ads worth it my initial response isn’t shock but rather empathy and understanding because for every success story of a thousand percent ROI there’s at least a million others citing poor results and lost money so to truly answer the question our Facebook has worth it we need to take a look at two other very important questions one to Facebook has work and two well Facebook has work for your business so do Facebook ads work yes Facebook ads do work and they work incredibly well but like most things the Devils in the details and for something to work it needs to be done right which means not just simply slapping up an ad press and go and waiting for the dollars to start rolling in rather it means carefully analysing your target market creating a unique and compelling offer presenting it in a way that captures attention piques interest and inspires action and doing this all in a fraction of a second as someone’s quickly scrolling through their newsfeed creating high converting and return on investment delivering Facebook Ads is part art part science but 100% marketing strategy and at the end of the day when done right Facebook ads work incredibly well and allow you to reach more people than TV radio and newspapers for a tiny fraction of the cost and to Facebook’s billions of dollars in ad revenue shows us anything it’s that people are plenty willing to spend money on Facebook ads indicating at least to a certain extent and that they are delivering a valuable service the people want and are willing to pay for some of my clients regularly spend upwards of a hundred grand a month and get consistent and consistently high ROI Facebook ads didn’t work they go broke pretty quick so well Facebook ads work for your business at the end of the day it doesn’t really matter whether you’re in a business to business market or a business to consumer market because who you’re really trying to do business with isn’t a company but rather another person and people use Facebook for this reason with very very few exceptions perhaps limited to government contracts or markets with only a few key buyers Facebook Ads will work for your business no matter what business you’re in if you have a product or service that people want Facebook ads will help get your message in front of more of them plain and simple the only way Facebook ads won’t work for your business if you’re in a business selling something that nobody wants so should you use Facebook ads in your business this is perhaps the most important question of all because if Facebook has worked and again when used correctly they work for 99 percent of businesses then the real key is figuring out how to use them in your business for maximum impact Facebook ads in and of themselves aren’t overly technical or complicated but just like with any marketing tool available today the key to success should always be strategy first tactic second so start with a simple targeted and well-thought-out offer and go from there Facebook ads are a learning experience in and of themselves but the results and potential rewards are well worth the initial effort so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below like more content like this then head over to Adam at her comm and sign up for the modern marketing newsletter because this is where I share my best tips tactics head strategies that don’t share anywhere else take care for now I’ll catch you next time on the modern marketing show

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